Radio Ads

Advertising 1.800.NoCuffs on the radio has been invaluable in advancing the brand. Just as with TV commercials, radio creatives from others in the legal space have routinely left us flat. Unfortunately, when we first started, we did no better. We launched radio ads that were the audio equivalent of a resume, listing qualifications, awards and achievements as if people cared.

It’s axiomatic that regardless of what station people are listening to, their personal radio dial is always tuned into station WII-FM, namely, “What’s in it for me?”
It was when we had this paradigm shift and changed our radio creatives from the usual legal blah blah to true infotainment, to produce authentic, sometimes humorous, always helpful content that people would want to listen to because it left them both amused and well-informed that our results skyrocketed.

Of course, just like with TV, it’s not just what you say but where you say it, what time of day you say it, and how frequently you say it, that all matter. Thankfully, listener habits in radio are even more well-defined than they are with television. People may channel-surf up across a wide variety of TV channels, but radio habits are much more narrowly defined in most cases. Radio is also frequently listened to in the car, another discriminating factor that is especially relevant to those who practice DUI or DWI defense. Without a car, it’s highly unlikely for a drunk driving arrest to take place.

We are proud to offer a catalogue of radio ads that have proven effective in driving business that is stable, predictable, and profitable. Use the ads voiced by our Founder or use our scripts to create your own for your market. Our creative and buying strategies consistently produce ROI that is 3.0 or greater. The result is a steady flow of potential new client leads that are pre-sold on the brand, making retention rates much higher than leads from other sources.