Profile on 1800NoCuffs.com
Beyond television and radio, your microsite allows you to reap the benefits of our national directory website that profiles your practice.
The seminal business book “Blue Ocean Strategy” says it best. They identify that most businesses struggle because they compete in a “bloody red ocean” for the same client. Successful business find a way to do better. They create “blue oceans” for themselves by finding a way to stand out from the crowd.
This is why a targeted, memorable phone number is at the core of our marketing. No other law firm in your area will benefit from our proprietary blend of cutting-edge creatives, data-driven media buys, and advanced business intelligence. The results speak for themselves: tens of millions of dollars in retainers have been generated as a result.
We know that consumer interest may begin with a radio or TV ad, but that it is often reinforced and validated by what they see online.
That’s why we offer each 1.800.NoCuffs licensee their own “microsite.” The national directory website, when searched by county and state of arrest, will profile only your firm and include content about the laws in your area. The site is available for full customization by your team, so you can include all the information you want, including profiles for all your lawyers and support staff, maps to various office locations, and a lead capture form to drive potential new client inquiries directly to you.
Even though the Internet is the “bloody red ocean” of marketing, chock full of competitors, your microsite works in harmony with radio and TV to ensure that you achieve total market domination.
