Dr. Phil

“The memorability of a brand is often its biggest challenge, and has to be created by both the experience of the service and the strength of its advertising. 1-800-No-Cuffs is not only uniquely memorable, and references the service advantage as well as the category, but is also the contact information. This is the hat trick in branding, and rarely is it achieved. It makes advertising easier and more effective, and the brand itself exponentially more valuable.”

“Coming from decades working in the Advertising world, partnering with Darren as our Client on his latest marketing campaign has been a breath of fresh air; he's not only collaborative, seeking out and genuinely considering others' viewpoints, but he's a true visionary, entrepreneur and calculated risk taker. While many successful business leaders would prefer to keep the status quo, Darren asked Undnyable to push the boundaries of his previous marketing work to make it more breakthrough, memorable and effective—and through the entire process he exuded a passion and confidence in the 1-800-NoCuffs brand that was contagious and resulted in everyone feeling ownership over the ideas and the success of the brand”